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For young entrepreneurs competing in the web
development space, there's nothing but competition, and
yet there are thousands, or tens of thousands, of them
out there banging away.
"For someone like me, competition was never a concern,"
says 26-year-old Logan Lenz, who founded his Coral
Springs, Fla.-based firm, Endagon Enterprises, in 2006.
"My competitive advantage is that I have been in the social
media space since 2004, working with bands and artists
leveraging MySpace to create greater levels of fan
interaction. I thrive on my history and track record and
am fortunate enough to continue to have a heavy influx
of new clients coming in from that alone."
As for the thousands of competitors, who seem to grow
like kudzu? "Over the years, I've watched the space close
in on itself to the point where there is not much room for
innovation left. I watch acquaintances start their own
companies just because they understand Facebook. It
doesn't make sense. It's the experienced companies like
Endagon that have to get those rebounds in order to
reignite the faith into today's small business owners on
the web."
What's also interesting about young web-design
entrepreneurs is that many take a portfolio approach to
their business, branching out into adjacent opportunities
to see what might work. Lenz's has another business,
IcedTees.net, which sells custom t-shirts -- for $34 each;
and Jiggy Piggy, which he describes as a boutique agency
creating solutions for musicians. Endagon also consults
with entrepreneurs to help them make money online and
produces web and music events.
Endagon Enterprises isn't a big business: a staff of three,
$150,000 in sales in 2010, a projected $200,000 in 2011. But
Lenz says it's not about size and scale for him. He says the
best decision he's made was not to take any outside
investment. "I'd like to stay small and have it be my baby."
And he plans to grow up with his baby, planning to be in
his own business for 20 years or more.
Oh -- in case you were wondering about the name
Endagon: It derives from "the end is gone." Lenz says, "I
came up with it when I was designing the company
around the idea of saving the music industry. While I'd
like to think we've been somewhat successful in doing
that, it's been tough to solely exist in the music industry
over time. Before I knew it, the name stuck and the brand
was taking off in other industries."
Endagon is member of the Young Entrepreneur Council
(Y.E.C.), an invitation-only nonprofit organization
comprised of promising young entrepreneurs. The Y.E.C.
promotes entrepreneurship as a solution to youth
unemployment and underemployment and provides its
members with access to tools, mentorship, and resources
that support each stage of a business's development and
growth. In the world and make good money.